These results are meant as a showcase of what the best, most motivated and driven clients have done and should not be taken as average or typical results. *Disclaimer* Results may vary and testimonials are not claimed to represent typical results. All business entails risk as well as massive and consistent effort and action. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. I’m using these references for example purposes only. The average person who buys any “how to” information gets little to no results. I have the benefit of practicing sales, marketing and advertising for 20+ years, and have an established following as a result. Her “make it fun, but get it done” attitude has given Susan an expert edge in marketing, in practical, proven customer service practices, solid common sense employee management, super-efficient operations, and an understanding of the entrepreneurial spirit.DISCLAIMER: Please understand my results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). This yo-yo adventure forced Susan and her business partner Bob to boil down 35 years of hard-earned experience into a fun, but no-nonsense, only-if-it-works outlook on business. This minimized the out-of-stock position most retailers across the country were experiencing and allowed them to sell over two million dollars worth of yo-yos in just over 6 months! She maintained outstanding flow of merchandise to their “Yo-Yo Universe” kiosks during the volatile yo-yo craze. In her more than two decades of business experience Susan has effectively managed groups of over 150 employees, used her expert analytical skills to purchase inventory for both large and small stores, and has brought a keen sense of organization to her fast-growing training company.Īs the Director of Merchandising at the Mackinaw Kite Co., Susan was instrumental in helping create a nationwide yo-yo boom. Susan quickly discovered that the problems of operating a multibillion-dollar company and the problems of the entrepreneur are not that much different! She has worked as a senior executive for retailing giants like Bloomingdale’s, Macy’s, and Lord and Taylor, has been on the leadership team of a small retail business, and now sees business through the eyes of an entrepreneur and business owner. Susan Negen has a knockout one-two punch of sophisticated “big business” skills and street-smart small business experience. This “make it fun, but get it done” attitude has given Bob an expert edge not only in marketing but also in practical, proven customer service practices, solid common-sense employee management, super efficient operations, and focusing the entrepreneurial spirit. His yo-yo adventure forced Bob to boil down 20 years of hard-earned experience about life as an entrepreneur into a fun, but no-nonsense, only-if-it-works outlook on business. While building the national craze, his company opened “Yo-Yo Universe” kiosks in over a dozen malls, hired and trained over 150 employees using his unique training system, and sold over $2 million worth of yo-yos.
#Lightspeed vt annual revenue full
At one time his company employed eight full time yo-yo professionals performing in schools, malls, nationally broadcast parades, professional sporting events, and other large entertainment venues. His favorite, the Great Lakes Sport Kite Championships, grew into one of the largest, most prestigious kite events in the world.īob was also instrumental in helping create a nationwide yo-yo boom. In 1998 the company was named “Retailer of the Year” by the Kite Trade Association.Ī natural marketer, Bob constantly created very successful promotions. In those 20 years he grew his company from $17,000 to over $3 million in annual sales. In 20 years he helped change the public’s perception of the kite from a child’s toy to an “eco-friendly” hobby for families and people of all ages.
Bob Negen Retail Expert, Author, Public Speakerīob Negen discovered his entrepreneurial spirit at the young age of 23 and opened one of the world’s first kite stores.
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